Worn Advertising Campaign
Challenge
The challenge was to create branding and visual identity for a fiction company, Worn. As well as a advertising campaign including a series of engaging motion design peices to promote on various online platforms.
Brand Positioning
The fictional client, Worn up-cycles existing clothing and textiles to create one-off or limited release unisex pieces. Worn is interested in challenging stereotypes about sustainable fashion; You can have a fire fit that is sustainable as well as inexpensive. Worn considers itself to be fashion of the future, not only with its sustainability and fashion but with the use of emerging technology such as augmented reality.
Outcome
The final outcome is an effective branding and visual identity and advertising campaign for Worn.
Scope
Deliverables created for this project include the logo, brand positioning, moodboard, brief for the advertising campaign and the motion design pieces created for the advertising campaign including an augmented reality poster mockup and 3 short social media posts.
Video Ad
Augmented Reality Poster Mockup
Social Media Ads
Process
Logo Iteration
The considerations for the logo design is that it needs to work well on clothing as well as any other branded merchandise. Therefore it needs to be a recognisable shape from afar. The final logo is a word mark in the form of a torn piece of clothing to reinforce the idea of the brand being “well worn”.
Advertising Campaign brief
Style Frame For Advertising Campaign
Photoshoot BTS
To see more about the process of this campaign, click the link below to my adobe spark blog.