Tether Media
Based in Brisbane, Tether Media specialises in professional video production, photography, and animation services.
For this project I worked collaboratively with the talented creative team at Teather Media to establish a distinctive identity that resonates with their value of "Weaving Connections". The visual identity has a premium, luxurious feeling whilst re-enforcing the idea of connectedness.

Goal
The challenge was to create branding and visual identity for a media company, Tether Media. The brand had to be effectively communicated across multiple channels, including web, print, social media, film reels, etc.
Approach
The approach was highly collaborative with the team at Tether Media, inlcuding a discovery phase, research and early concepts, refinement and roll-out.
As well as a flexible visual identity, a future extension of the media company is a social media platform in which freelance creatives and clients can connect and share their skills. This further extension had to be taken into consideration as the branding was being created.
Results
The final outcome is an effective branding and visual identity for Tether Media. Deliverables created for this project include the logos, colour palette, tagline and about us copy, type, background assets, patterns and illustrations.








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