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Featured Work

Banner with 2 Smyles Biogenics package designs on it.

 Smyles Biogenics Labels

Symles Biogenics is a wellness brand that sells natural products to optimise health. The brand aims to bring science & research together with naturally created substances/compounds to improve health/quality of life. While respecting our planet’s fragile ecosystems and requirements for sustainability into the future.

The goal of these labels was to communicate a natural, scientific and exciting brand positioning while standing out from competitor’s packaging.

Banner image featuring some Tether Media collateral.

Tether Media

The challenge was to create branding and visual identity for a media company, Tether Media. Effectively communicated across multiple channels, including web, print, social media, film reels, etc.

Banner image with text, "Queensland Small Business Month 2026" and 3 small business owners

Queensland Small Business Month 2026

Queensland Small Business Month is a Queensland Government initiative, held in May, that celebrates the vital role of small and family businesses in the state’s economy and communities. The program provides events, workshops, and resources to support these businesses.

This creative brief aimed to develop campaign branding aligned with Queensland Government guidelines while standing out visually. Key challenges included adapting the branding to evolving communication goals and ensuring it could be easily applied across various touchpoints, from digital, video and print.

Banner image with text, "Queensland Small Business Month 2026" and 3 small business owners

Vincents Rebrand

Vincents is an established professional services company in Australia that has been running for over 35 years. Their services include accounting, auditing, restructuring and recovery, lending, forensic and litigation, advisory and wealth management.

The goal of the rebrand was to update this long-established company, bringing it into the modern era. The identity design had to be easily expanded upon as the company grows. View their website at vincents.com.au.

Illustrated kids speech pathology sound cards with a kangaroo sneezing and text, "ACHOO!"

Illustrated Speech Sound Cards

The challenge was to create a cohesive set of illustrated sound cards for children’s speech pathology aged 2-3 years old. Each card has an Australian themed subject matter and sound associated with it and share a common visual language including colour palette, form and level of detail. The cards have to be simple and legible enough for children to recognise.

Yellow banner with the She Will Explore logo.

She Will Explore

Identity design and t-shirt designs for Kiera. A content creator, photographer, and travel writer. She Will Explore organises group trips, provides adventure guides and empowers women to explore the wonders of nature. Eploring destinations such as Japan, Mongolia, and Jordan. This project defined the visual identity and t-shirt designs that reflect its values of adventure, empowerment, and fun. 

Caitlin Joyce

Whether you’re after eye-catching illustrations or sleek graphic design, my goal is to bring your vision to life.

Let’s create something amazing together!