Queensland Small Business Month 2026

Challenge

Queensland Small Business Month is a Queensland Government initiative, held in May, that celebrates the vital role of small and family businesses in the state’s economy and communities. The program provides events, workshops, and resources to support these businesses.

This creative brief aimed to develop campaign branding aligned with Queensland Government guidelines while standing out visually. Key challenges included adapting the branding to evolving communication goals and ensuring it could be easily applied across various touchpoints, from digital, video and print.

View the webpage at business.qld.gov.au/qsbm.

Outcome

The finished outcome was a campaign brand that was translated into over 100 pieces of marketing material such as the signage, brochures, media walls, reports, PowerPoint, video ads etc.

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