Tether Media Branding

Challenge

The challenge was to create branding and visual identity for a media company, Tether Media. The brand had to be effectively communicated across multiple channels, including web, print, social media, film reels, etc.

As a future extension of the media company, the client also wishes to create a social media platform in which freelance creatives and clients can connect and share their skills. This further extension had to be taken into consideration as the branding was being created.

Brand Positioning

Tether Media understands the interconnectedness of all things. We operate with a deep attunement to our values - and focus on forging authentic aligned connections. We wish to gently nourish the well-being of our planet, our communities, and every individual by telling the stories that matter most. We act as a Tether within this collective conversation. Connecting audience with story, creatives with clients, ideas with actualisation. Building authentic value-aligned content through the mediums of film, screen and animation.

View our story at tethermedia.com.au.

Outcome

The final outcome is an effective branding and visual identity for Tether Media.

Scope

Deliverables created for this project include the logos, colour palette, tagline and about us copy, type, background assets, patterns and illustrations.

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